Daniel Gratiot is a creative design and branding professional with over 30 years experience leading global design teams, driving innovation, and creating IPR for leading brands and start‑ups. Dan brings a holistic approach informed by consumer insights. Dan’s experience led work delivers relevant strategic innovation, with a strong customer focus. His diverse experience includes medical diagnostic instrumentation, consumer products, and telecoms. Creative innovation and leadership roles include Advanced Design UX at Microsoft, Nseries and Premium Design at Nokia, head of retail design at Swatch, as well as leading his own design consultancy. Dan Gratiot also worked for Ciba Corning Diagnostics, developing critical care blood gas analysers and single‑use point‑of‑care test systems